Expert digital marketer Paul Potratz offers simple tips on where you can get more bang for your buck Remember the days when you would place your newspaper ads for the weekend and run a high-frequency radio campaign on the top …
The next generation of leaders in Canada’s automotive retail sector are taking their place. We introduce you to four reasons our industry has a bright future. In our industry, the perceived lack of young blood coming through the ranks to …
Top technology CEOs debate social media, mobile marketing and the changing Gen Y car buyers at a digital marketing summit The leaders of the top technology firms that serve dealers took the stage at the Driving Sales Executive Summit and …
William Ward Publishing’s little black book became the #1 trusted source for used car values in Canada, and now 50 years later, the auto and finance industries still rely on the service Kathy Ward smiles as she discusses how her …
For at least the last half-century, the auto industry has effectively been a closed shop in terms of opportunity for new automakers, particularly on these shores. The industry was so vertically integrated, not to mention so capital intensive, that it …
Latest vehicles on display at the EV 2011 Electric Vehicles Conference and Trade show More than a dozen of the latest generation electric vehicles available in the Canadian market were on display at the EV 2011 Electric Vehicles Conference and …
Electric vehicles are reborn and this time they could be here to stay One hundred years ago, the first electric starter was introduced on the 1912 Cadillac. Ironically, its introduction sounded the death knell for the electric vehicle (EV) of …
Dealers are paying closer attention to sustainable business practices The auto business frequently comes under close political scrutiny, not only as it relates to the production and use of the end product (automobiles) but also the facilities that manufacture and …
Uninformed sales staff will turn buyers away It might seem like a minefield, trying to navigate through the features and technology on modern vehicles. Yet armed with product knowledge, learning about them can be a relatively painless experience, both for …
A look at how dealers are enticing customers into their stores and keeping them over the long-term In this age of fickle consumer spending patterns, instant media access and a bewildering choice of products and services on offer, it can …
Finance and Insurance departments adapt to offer more choice Finance and insurance (F&I) departments are doing quite well. According to an Automotive News survey in February, managers were optimistic that 2011 would see even better returns than 2010. Sixty-three percent …
Organized criminals want your cars. Are you using all the available tools to pretext them? Canada has one of the highest rates of car thefts in the world, with about 300 cars being stolen each day, according to Statistics Canada. …
