Engaging visitors already on your website tends to be a far more effective lead generation strategy than simply trying to drive new traffic “I need more leads.” I hear prospective clients say this and if I worked for a dealership, …
PAUL POTRATZ SHARES SOME SIMPLE TIPS FOR GETTING THE RIGHT MESSAGE TO THE RIGHT PEOPLE I get a lot of emails every month with marketers and business owners asking me. “What should I be doing to increase leads and sales?” …
UNDERSTANDING WHY YOUR OWN WEBSITE CAN BE THE VERY BEST SOURCE FOR TOP QUALITY INTERNET LEADS You’ve probably heard the expression that if something is free it’s probably worthless. You have also probably heard if it’s sounds to good to …
IN RETAILING, PRESENTATION IS EVERYTHING. PAUL POTRATZ SHARES A FEW TIPS TO HELP MAKE YOUR DEALERSHIP STAND OUT BOTH ONLINE AND IN THE SHOWROOM Call me old fashioned but I take personal appearance very seriously. I was raised to believe …
WHY UNDERSTANDING BOTH THE NEEDS OF SEARCH ENGINES AND CONSUMERS IS CRUCIAL IN THE QUEST FOR DEALERS TO GROW THEIR DIGITAL BUSINESS You’ve probably heard that Google has once again revamped its algorithm with the Hummingbird Update. This major change …
BEING CLEAR AND CONCISE WHEN DEALING WITH CUSTOMERS BEATS PRICE EVERY TIME WHEN IT COMES TO GENERATING REPEAT BUSINESS February 11, 2009 seems like yesterday. I was part of a NADA panel discussion when Internet process for the automotive industry …
IDENTIFYING AND USING STRATEGIES THAT CAN HELP DEALERS BETTER CONNECT WITH THEIR CUSTOMERS AND MOVE MORE METAL It’s the second day of the month and you’re excited to get to the dealership, this is the day you’ve got new incentives …
WHY INDIFFERENCE TO A NEW CONCEPT OR PROCESS IS OFTEN DUE TO A LACK OF UNDERSTANDING IT This may surprise you but until recently I had never played golf. Some friends convinced me to play and I have to admit …
WHY BREAKING WITH ROUTINE IS ESSENTIAL FOR STAYING FOCUSED AND GROWING YOUR BUSINESS Do you follow the same process every day and do you have excuses of why you can’t change a process in your life? If you are like …
WHY A SOUND STRATEGY FOR SELLING PARTS ONLINE CAN BE A HUGE EARNER FOR YOUR DEALERSHIP. It was a phone call that I won’t ever forget, and it seems like it was just yesterday. It was from a friend of …
Improve your customer experience if you want better online reviews It’s 6:37 am on Sunday and my cell phone starts ringing. I snatch it up quickly from a deep sleep trying to shut the alarm off or so I thought. …
WHY DEVELOPING QUALITY CONTENT IS KEY TO SUCCESS ONLINE How are shoppers using search engines is a question I am often asked. So let me ask you some questions before I answer this one: How do you use a search …
