Despite the publicity surrounding the recalls, consumer confidence in the Toyota brand appears strong. Reader’s Digest readers across Canada have voted Toyota as one of their 2011 “Most Trusted Brands”, marking the third consecutive year that Toyota has been named Most Trusted Passenger Car Brand in the magazine’s Trusted Brands awards program.
Toyota was also selected as Most Trusted Hybrid Brand.
“We’re honoured that Canadian readers have once again placed their trust in Toyota and have recognized us with these awards,” said Stephen Beatty, Managing Director at Toyota Canada Inc. “We remain committed to providing Canadians with a vehicle that delivers the quality, safety, sustainability and retained value they demand – and we value the endorsement that important awards like this represent.”
The company is building a new online, TV, radio and print marketing campaign, “#1 for a reason” that is says will remind Canadians about why Toyota is the #1 selling passenger car brand in Canada.
will Reader’s Digest awards are the latest in a series of accolades that help explain why Toyota is the #1 selling passenger car brand in Canada.
In a news release, Toyota says it offers fuel-efficient, well-built, value-priced vehicles, and cites other recent accolades, such as being recognized leaders in six segments in the 2011 Canadian Black Book Retained Value Awards, as further evidence of consumer support for its vehicles.
