To streamline the process of evaluating trade-in vehicles, Bruce Auto Group of Nova Scotia has adopted PAVE, what the company calls the “world’s first automated vehicle inspection platform.” Bruce Automotive Group operates eight dealerships offering new and pre-owned vehicles across Nova Scotia, and has reported significant sales growth by incorporating the PAVE automated vehicle inspection platform into its assessment and pricing of vehicle trade-ins by customers.
The PAVE system supplies condition reports delivered using photos taken by owners on their smartphones, providing both dealers and their customers with confidence in the vehicle assessment.
“PAVE is a real business enabler that allows us to reach more customers at scale, empowering us to gain and maintain a competitive edge,” said Adam Gladwin, a vice president of Bruce Auto. “Our goal is to do the best we can for our customers and ourselves. With PAVE, one does not come at the expense of the other.”
PAVE guides customers to capture internal and external images from specific angles, picking up damage that might otherwise have gone undetected, delivering a real-time value of the vehicle based on its current condition. The PAVE release states that “Serious sellers appreciate the upfront feedback on the actual value of their vehicle and become invested in the process. This enhances the customer experience while making it easier for the sales team to identify and engage customers throughout the entire transaction.”
“Bruce Auto is smart about how they use technology to grow the business,” said Brian Steinhauser, co-founder and co-CEO of PAVE. “The way they’ve incorporated PAVE into their sales process demonstrates why they’ve been around since 1927.”
Bruce Auto conducts over 4,000 appraisals a year, and uses PAVE to make it easy for every salesperson to access potential clients 24/7, 365 days a year. Prior to PAVE, the Bruce Auto sales team was removed from the pricing process altogether, limiting their ability to grow their knowledge and thoroughly engage customers throughout the buying process.
“We pride ourselves on being cutting edge, and PAVE is the right tool to take us into the future,” says Gladwin. “High-quality images, coupled with the proper mix of AI models and human intelligence, enables us to price things right the first time in a digital-first environment.”
