U.S.-based e-mobility solutions company eBliss Global has hired auto industry veteran Dave Boyle to help bring the company’s Always Brand e-bikes to dealerships.
In a previous Canadian auto dealer news we discussed that eBliss Global had partnered with Pretra Automotive Products, an auto parts manufacturer based in Texas, to do the same thing. In this case the hiring of Boyle, described as having “decades of experience” working with dealerships, appears to be part of the company’s next move in introducing its e-bikes to the auto retail world.
“This is the perfect marriage of something dealers need and consumers want,” said Boyle in a statement. “The electric bike market is exploding, but the space desperately needs the legitimacy car dealers will bring. Adding this alternative form of transportation to a dealer’s portfolio will be great for e-bike consumers, many of whom are not traditional bike people.”
Boyle started his career with Newgen in the early 1990s and went on to serve as the President and COO of MPI/SRS. He most recently served as the CEO of TraXtion, formerly known as Tire Profiles, and spent eight years as a professional race car driver, according to eBliss Global.
The company’s primary goal is to change the American consumer mentality about transportation. Riding the electric vehicle push/switch, eBliss said in its news release that bikes can help ease that shift for consumers before they make a market investment in an EV.
“Today successful auto dealerships realize the business is changing, and that there will be many different forms of transportation choices in the future,” said Boyle in a statement. “We’re looking to partner with forward-thinking dealers who believe and understand that diversification of revenue will be the key to success in the coming years.”
