Canadian auto dealer senior editor Todd Phillips interviews David McClean, Director of Marketing, Canadian International AutoShow (CIAS). It’s full speed ahead for a full-scale physical show in 2023, with a big focus on electric vehicles and other exciting new initiatives. McClean says there’s nothing like a physical show where consumers can touch and feel the vehicles to help spark interest and drive sales.
Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at tphillips@universusmedia.com.
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