Off-road Canadian electric vehicle manufacturer Taiga Motors announced that it is expanding into South America after it signed an exclusive distribution agreement with Comfort Indústria E Comércio Ltda (Ventura) for an initial three-year term.
Although its focus remains with motorsports vehicles, it is worth noting that Taiga is pushing forward, hard, in the electrified market and is strategically expanding its global business. In a news release, Rodrigo Arrambide, Director of Commercial Strategy and Operations, said Brazil is one of the fastest growing marine markets in South America.
“This expansion in South America will also allow us to offset North American seasonality and further secure our Orca personal watercraft line as a year-round business,” said Arrambide in a statement.
Taiga describes Ventura, the company it signed the agreement with, as having 40 years of experience and 90 dealerships across Brazil. It has been selected as Taiga’s exclusive distributor in Brazil, Argentina, Chile and Paraguay for its OrcaTM personal watercraft (PWC).
“Ventura has been expanding rapidly and the addition of the world’s first 100% electric PWC to our portfolio further solidifies our position as a leader in South America, ensuring we continue to deliver innovative products to our dealers and customers,” said Carlos Motta, Co-owner of Ventura, in a statement.
An official launch is set to happen in the coming weeks.
