With the return of the eighth season of the Chevrolet Good Deeds Cup, Canada’s youth hockey teams will be able to drive change in their communities by competing for a chance to win $100,000 for a registered Canadian charity of their choice.
From January 19 to March 3, 2024, eligible U11 to U15 youth hockey teams can submit their good deeds that can range anywhere from volunteering at a local charity to shoveling snow for someone. They are encouraged to “fill their cup” with as many good deeds as possible and then share these deeds via video on social media.
“Last year, we expanded the contest to welcome participants aged 13 and older, allowing everyone in the community to submit their impactful videos,” said said James Hodge, Brand Director at Chevrolet Canada, in a statement. “By doing so, we aim to surpass the incredible number of entries received last year and empower even more individuals to engage in acts of kindness through the Chevrolet Good Deeds Cup.”
Hodge said the Chevrolet Good Deeds Cup has donated more than $850,000 to charities across Canada over the past seven seasons. The deeds also enhance the idea for young hockey players that they can make a positive impact in their communities.
Last year, the U13A Cornwall Typhoons from Cornwall, Ont. claimed the title. The all-female team completed 343 good deeds and donated the grand prize to Beyond 21 — a charity that supports adults with developmental disabilities.