PureCars, which provides digital marketing technology and services to auto dealers, has acquired digital asset management platform, AutoSigma. “AutoSigma solves the biggest pain points for dealers in getting vehicle offers to market,” said Stephane Ferri, CEO at PureCars. “Speed to market has historically been a challenge, as dealers await and react to OEM program announcements. With AutoSigma, our dealers will be into the market in unprecedented time. We’re excited to welcome Matthew Strunk and the AutoSigma team to PureCars.”
By combining AutoSigma’s digital asset platform with PureCars’ marketing technology, vehicle advertising can be deployed across multiple ad channels with more speed, accuracy and efficiency. The integration of the two platforms will give dealerships and agencies the ability to easily manage and update vehicle offers and build OEM-compliant ads. These assets are also syndicated across a wide variety of channels, including the dealer’s website, email templates, Google Business posts, Google Ads, and Meta paid advertising. In addition, the platform can dynamically update offers, ensuring all advertising is current and consistent.
“Combining our asset management platform with PureCars’ extensive MarTech capabilities will be a game changer for dealers. They will get to market faster and achieve even greater success with their marketing efforts,” said Matthew Strunk, founder of AutoSigma. “We couldn’t be happier about being a part of this industry-leading organization.”
PureCars is backed by Diversis Capital Partners and Stage 1 Ventures. Diversis Co-Founder and Managing Partner, Kevin Ma, said, “We’re confident AutoSigma will be a great complement to the advertising technology at PureCars. With vehicle inventory levels expected to rebound in the coming months, the ability to expedite the process of getting vehicle ads created and in-market quickly will be a huge competitive advantage for PureCars’ clients.”
