Jérémie Bernardin was tapped as the new Director of Electric Vehicle Training and Innovation for Integrated Automotive Experience, a Canadian marketing agency specializing in training for auto manufacturers.
In a news release, the company said it was committed to equipping OEMs with the necessary information and programs to succeed in the evolving EV landscape. Bernardin’s new position will help the agency continue to provide training solutions that are tailored to meet the needs of this industry.
“Jérémie’s extensive background in the EV industry, coupled with his dedication to training and innovation, will play a pivotal role in expanding our agency’s capabilities and delivering cutting-edge training programs to our clients,” said Jason Guttman, CEO at Integrated Automotive Experience, in a statement.
Bernardin was a former owner of electric vehicle dealerships and is currently the President of the Electric Vehicle Association of Atlantic Canada. The agency said he has extensive experience in electrification and a noteworthy track record in the industry; they expect he will bring a wealth of knowledge and innovation to help push the agency’s EV training initiatives forward.
“In his new role, Jérémie Bernardin will be responsible for spearheading the development and implementation of comprehensive training programs focused on electric vehicles and their technology,” said the agency in its news release.
As for Bernardin, he said he is excited to join Integrated and lead their EV training initiatives.
“The transition to electric mobility represents a significant opportunity and challenge for the automotive industry, and I am committed to helping automotive manufacturers adapt and thrive in this new era,” he said in a statement, adding that he looks forward to working with the team and providing EV training programs.
