Dominion Dealer Solutions says it has launched model and department-specific reviews on its responsive websites for dealers.
The Virginia-based company, which offers inventory management and automotive market intelligence in North America and in parts of Europe, said its inclusion of both types of review content on automotive dealership websites is a first for the industry.
Dealers who purchase responsive websites through the company can now display content-specific reviews via website pages or snippets in real time by integrating social media, which can include reviews pertaining to vehicle model, dealership staff or department reviews, based on the dealership’s preferences. These reviews can be filtered by star ratings, source, or relevant keywords.
“Consumers want to see ratings and reviews on dealership websites in the context most appropriate to them. Service reviews belong on service pages,” said Sean Stansell, product manager for Dominion Websites, in a press release.
“Model reviews belong on vehicle detail or model-specific pages. It’s what makes the most sense to a consumer, so that’s what Dominion Websites provides.”
