Rotary Lift gets close to 190,000 phone calls a year, with many of them questions on lift operation, maintenance and installation, said David Fischmer, the company’s marketing director.
In response, the vehicle lift provider has come out with a new short video series — including step-by-step instructions — that answers some of the most frequently asked questions technicians have about their products.
The current 90 Second Know How videos cover topics including Spotline laser positioning and syncing, Match Series mobile column lift error messages, greasing SmartLift plungers, two and four-post lift cable adjustment and Y-Lift calibration.
In each video, you’ll also see a ticking stopwatch that counts down 90 seconds.
“Our customers are busy, and when they need help, time is money. But when a customer isn’t standing at the lift when calling, verbal explanations can be difficult to convey and hard to understand. This new video format is like being in the customer’s shop to demonstrate the answer — in just 90 seconds,” said Fischmer, in a written release.
“Our inspiration in developing the 90 Second Know How video format was to not waste people’s time,” said Brad McAlister, video and multimedia specialist at Rotary Lift, in a written release.
“The 90 Second Know How videos provide just what our customers tell us they want — the technical information they need — not a commercial.”
The first six videos in the series can be found at www.rotarylift.com/training-videos. Additional videos will be released monthly, said the company.
