Customer loyalty could be a dealership’s biggest asset, and last year Scotiabank and General Motors formed a credit card partnership to foster just that.
“Scotiabank is pleased to celebrate this milestone with our long-time strategic partner, GM Canada,” said Chris MacDonald, Vice President, Partnerships, Credit Cards at Scotiabank. “We are committed to providing our customers with some of the richest rewards in the Canadian marketplace today, and to help Canadians put their everyday credit card spending to work for them. The Scotiabank GM VISA Cards are a great choice for Canadians looking to purchase their first car, family car or dream car.”
The award-winning Scotiabank GM VISA Infinite Card took first place in the Best Retail Rewards category in the 2016 MoneySense Annual Credit Cards Ranking. The Scotiabank GM VISA card also won second place in the Best Retail Rewards category.
One customer who took advantage of the offer was Dr. Gary Klein and his wife, author, speaker and coach, Terri Klein of Thornhill, Ont. They started using a Scotiabank GM Infinite VISA card in the fall of 2015 and soon put themselves behind the wheel of a new Buick Enclave.
“The process was easy. We knew that the Scotiabank GM VISA Infinite would be a great way to build rewards points into something we knew we wanted,” said Dr. Klein. “Once we built up the points, we decided to lease a new Buick Enclave to replace the one we already had. The first thing we did was load up our family on a road trip for the holidays and that trip was a very special time for our family.”
Loyalty programs that create those kind of customers experiences are a great way for dealerships to cultivate a customer base of return business and referrals.
