Anthony Goulbourne, President, Canadian Operations
Gary Turac, Sr. Director Strategic Partnerships and Accounts
Anthony Goulbourne, President, Canadian Operations
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At NADA 2020, the RouteOne team entertained dealers, lenders and other partners at an upscale event, but also worked hard to reinforce the company’s new integrated offerings with DMS providers.
They are offering their financing portal directly within the DMS system, which leads to a more streamlined experience for their dealer customers.
“We would like to get that message out to our dealers and our vendors. It’s exactly what the industry is asking for,” said Gary Turac, Sr. Director Strategic Partnerships and Accounts with RouteOne, during the show.
Gary Turac, Sr. Director Strategic Partnerships and Accounts
On the eve of the NADA event, RouteOne and DMS provider SERTI announced enhanced integration that allows SERTI and RouteOne dealers to have a consistent, embedded DMS experience. Dealers can now complete RouteOne credit applications, receive credit decisions, and print all deal documents without leaving the SERTI platform.
The press release says the integration will help optimize the dealer’s workflow, save time, create efficiencies, and eliminate duplicate data entry.
“Within the SERTI DMS, dealers can start their deal, enter all customer and vehicle information, complete the credit application, receive credit decisions, and print all deal documents within one platform. This streamlined workflow is the first of its kind in the Canadian marketplace, with a national DMS, and comes at no additional cost to SERTI’s 1000+ dealers,” said the release.
“We’re plugging in some of our ‘plumbing’ into existing critical tools that dealers are using today,” said Turac. “A DMS system is a foundational piece of the operation of the dealership. Being able to provide our services and our access to our lenders greatly simplifies it for the lender and for everybody — for the dealer, for the consumer and for us really too.”
For dealers whose access to RouteOne is integrated into their DMS system, it means one less piece of software to access and manage. Ultimately, RouteOne’s value is in getting deals funded and managing the backend complexity with lenders and dealers, and not just adding another software layer for a dealer. “It’s really important to be in a position to power somebody else’s vision,” said Anthony Goulbourne, President, Canadian Operations.
He said the company’s brand strength is about providing stability and security for their data, particularly since it contains sensitive consumer financial information. The goal is to manage all the complexity around getting deals funded, while streamlining and speeding up processes as part of an enhanced digital retailing experience.
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