Sejal Pietrzak, President & CEO
Sejal Pietrzak, President & CEO
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As the battleground shifts from products and vehicle technology to the customer experience in dealerships, companies like CRM provider DealerSocket are poised to play an even more meaningful role for their customers.
Sejal Pietrzak, President & CEO of DealerSocket, said that to keep pace with dealer needs they are listening closely to their customers. “We focus on our dealers, and on making sure that we’re listening and focusing on what they’re looking for. Then we show them how our technology can solve their problems,” said Pietrzak.
She said the company is also investing in innovation. “This year we’re launching more than 25 innovations across our product suite, and that has been phenomenal in terms of the response we’ve gotten. As you look at the investment you have made and continue to make in the business, these innovations are things that are really going to help our dealers improve and increase profitability,” she said.
That will make it easier for dealers to use the company’s technology and be more efficient. “We understand that there’s margin compression in a lot of dealerships, and we understand that our products help in those areas,” said Pietrzak.
She said the company has been investing heavily in their products and dealers can expect to see even more innovation coming in the near future.
“Every time we decide to create new enhancements in the innovations in our product, it’s all from feedback we have from our customer advisory board — from listening to our dealers,” she said.
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