Wayne Isaacs, Director of Media Solutions
Wayne Isaacs, Director of Media Solutions
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For Wayne Isaacs, the Cox Automotive pavilion at NADA helped reinforce to Canadian dealers the full breadth of what the company can now offer with its multiple brands.
“Overall, it’s incredible to see all the different brands coming together in one space,” said Isaacs of the event. “You can literally walk around and find what is a good solution for you as a customer and how we can provide the best opportunity for you to grow your business as a dealer, whether you’re in the United States or in Canada.”
Although the expansive pavilion can be overwhelming, Isaacs said the company is trying to provide any solution a dealer might seek.
“Our business may be big, but in Canada we all know big doesn’t necessarily mean that it has to be overwhelming. It might be big in terms of scale of the personnel. We’re all Canadian in the way we treat it, and we know what Canadians want,” he said, adding that the company treats customers as partners, not as though it’s a vendor-to-customer relationship.
“We don’t just sell to you, we want to partner with you and that’s the philosophy that we utilize as part of the way we run our businesses,” said Isaacs. “The more we integrate with all of our different products and services, the more we look at strategic partnerships to be able to provide, for example, an online to in-store experience that is as robust as possible, and how we can partner with our dealers to make sure that we help them grow their business.”
Isaacs said dealers came by the Cox Automotive booth for demos and to learn more about how the company’s products integrate together. “We talked about the introduction of Kelley Blue Book and Digital Retailing. In our demos, it was quite interesting just to see the reaction of the dealers when they see the connectivity, and how we present things in a way that shows how we can be a front- and back-end solution — how we are ahead of the market,” said Isaacs.
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