TRADER Corporation has unified its dealer software technology for dealers and OEMs into a new product suite called AutoSync. The recently formed software business aims to “modernize automotive retail by offering market-leading technology to dealers and OEMs, paired with a seamless car buying experience for consumers.”
The announcement comes after the company has spent years investing in technology that is intended to synchronize the entire retail process. “AutoSync represents our laser focus on automotive retail evolution, coupled with our deep commitment to helping dealers and OEMs mobilize in an ever-changing category,” said Edwin Ulak, president, AutoSync. “The industry is evolving quickly. Dealers and OEMs are overwhelmed with using multiple suppliers and systems. Our end-to-end products are proven to deliver results to our customers, and now we can also streamline and simplify their processes by offering a single suite of solutions, with a consistent performance and support system.”
AutoSync is a technology suite that “offers flexible individual or end-to-end solutions for dealers and OEMs.” The suite of connected automotive software solutions includes: vAuto for inventory management; Motoinsight e-commerce retailing technology; Activix CRM, TAdvantage dealership website technology, and TRFFK, which harnesses data from TRADER Corporation to create an AI-based all-in-one digital advertising solution . To date, there are over 2,500 Canadian and U.S. dealers subscribed to AutoSync’s products, making it Canada’s largest provider of dealer and OEM software.
Addressing the entire retail process, AutoSync aims to offer tools for each step of the automotive purchase journey, from acquisition, to conversion, sales service and loyalty, to an inventory strategy. For OEMs, AutoSync offers a customized, integrated solutions package for direct-to-consumer, a franchise model or any OEM evolving business model.
“Our industry is more exciting now than ever before,“ said Ulak. “Things are moving fast, and it’s created an opportunity for us to re-examine the way we do things, to help our partners be more efficient and effective. As Canada’s leading automotive technology provider, we’re committed to helping all of our dealer and OEM partners stay ahead of the curve.”
