Category: Opinion

Future tech

Their world is changing, but dealers will adapt YOU CAN’T HELP BUT WONDER what the future of mobility will look like in our not-too-distant future. Touring auto shows and checking out the latest offerings from OEMs provide a startling glimpse …

From bricks to clicks

There’s a lot of buzz in the auto industry about the industry’s changing business model and the move from bricks to clicks — where customers can complete some or all of steps to shop, finance and buy their vehicles online. …

Bring back the magic

December 11, 2014

Auto dealers have a powerful source of untapped power at their disposal that can fire imaginations, excite desires and trigger emotional reactions. Putting it simply, cars and trucks are cool. People are passionate about them, and many have a particular …