CADA Summit 2017: Video recap: Canadian auto dealer editor Todd Phillips interviews speakers and dealer attendees at the sold-out event. The theme of this year’s event; Change isn’t coming — change is now was a thread that wove through many of the presentations. Find out why some attendees say this was the best CADA Summit ever.

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Exclusive interview: Universus Media President Niel Hiscox interviews Dr. Andy Palmer, President & CEO of Aston Martin at the CADA Summit. Palmer was in town for the global premiere of the AM-RB 001 Hypercar, and shared his outlook for Aston Martin’s growth plans, product development strategy and he shared details about this incredible new vehicle. Find out why Palmer hopes the AM-RB 001 will be the iconic vehicle of the next decade.

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Get out of the car business while you still can

Alan Dickie is a digital marketing disruptor and expert at using video to sell cars via Facebook. His counterintuitive approach is anything but typical and gets the conversation started.

URL: https://goo.gl/xgh4bz
Search tips: “alan dickie”, cars, sell, Facebook, videos

Wired: Inside Uber’s Self-Driving Car

What is Uber’s self-driving car like? Wired editors went to experience it for themselves.

URL: https://goo.gl/MeqvhF
Search tips: Uber autonomous vehicle, Wired, YouTube

Four effective email subject lines

Is the subject line of your email blast making the grade? The inbound marketing experts at Hubspot share a few tips to grab your buyer’s attention.

URL: https://goo.gl/sm2QK9
Search tips: email, subject lines, effective, inbound, marketing

User experience

Customer experience, digital experience, user experience: are they getting “experienced” out? This video can offer some clarity to help you understand what user experience means for your buyers.

URL: https://goo.gl/YRuw9t
Search tips: J.D. power videos

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Fiat Project Tango augmented reality retail experience by Accenture

Augmented reality could be the new test drive. Using FCA’s Project Tango device, consumers can experience a vehicle simply through their smartphone or tablet, with the ability to browse through different colours or see how well it parks into a parking space. Experience this for yourself.

Url: https://www.youtube.com/watch?v=uKk085CND94

Search tips: World’s Greatest Drag Race V, MotorTrend, YouTube

Why don’t auto salespeople take action on social media?

Digital guru Laura Madison addresses the number one question she gets from GMs and owners: why salespeople don’t take action on social media. In this video Madison tells dealers how they can create a strong social media presence to help them sell more vehicles.

Url: https://www.youtube.com/watch?v=vfaDBoDWygc

Search tips: Social media in dealerships, Laura Madison

The mystery shopper

Want to know how your dealership is handling leads? Motivational speaker and author Grant Cardone mystery shops unsuspecting businesses via phone, including dealerships, and shows you what’s going on inside your store.

Url: https://www.youtube.com/watch?v=2RVjOuNPC3o

Search tips: Grant Cardone, Mystery shopping

A future beyond traffic gridlock: Bill Ford

In this TED Talk, Bill Ford, Executive Chairman of Ford Motor Company, shares his worries about our growing gridlock problem and describes his vision for the future of mobility. You’ll want to hear what this car guy has to say.

Url: https://www.youtube.com/watch?v=XNqm4Yvr0uM

Search tips: Urban traffic, gridlock, Bill Ford, TED Talk

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The business is now dominated by large well-organized multinationals, but it wasn’t always like that.

In the early 1970s, some clever individuals saw opportunities to start new niche businesses and a series of small individually owned mom-and-pop auto auctions cropped up all over the U.S. and Canada.

In the beginning, the facilities were simple affairs: rented arenas, converted barns or unused warehouses.

The first car dealers to use the auctions were not overly concerned with creature comforts; they had found a quick and easy way to exchange vehicles. That was all that mattered.

Specifically, it was the speed with which dealers could transact their business that nurtured a phenomenon that might not be instantly apparent to the casual observer.

In the formative years of the auto auctions, if you had done a survey of where the auctioneers worked or lived when they were not doing their one-day gig in the city, you might have been surprised to learn they were primarily farmers and ranchers who were also livestock auctioneers.

The use of these fast talkers from rural areas was not a regional peculiarity. Whenever groups of auto auctioneers got together at annual competitions back then, the participants would hail from all over North America, and they were all country boys.

There wasn’t a city slicker among them.

On the surface it seemed strange that a bunch of hay shakers should be trusted with the huge responsibility of negotiating millions of dollars worth of business but there was and still is, a perfectly good reason for it.

The first auctions were met with instant success. In fact, they were overwhelmed by the amount of business they were getting from the dealers.

The city estate auctioneers they first employed were incapable of selling the endless stream of cars at the necessary speed to do the job. Almost simultaneously, auction owners across the U.S. and Canada hit on the solution.

The answer was right in front of them and had been all along. They headed to the one source of the fastest talking men, capable of selling hundreds of items in the short window of opportunity afforded on sale day: the livestock auctions.

Once the auction owners figured this out, the first item of business for opening a new location was to scout out the local livestock auctions for likely candidates. The recruits had to possess two rare skills: top notch chanting and the ability to negotiate deals between some of the strongest willed businessmen on the planet: car dealers.

The owners also knew that people liked and respected a good musical sounding auctioneer — there is definitely a show biz component to the job. Nobody likes to listen to a lackluster auctioneer droning on all day.

There was stiff competition among sale owners to hire the best, and the rewards to the auctioneers were commensurate with their abilities. Once the new auctioneers got a handle on some product knowledge, there was no stopping them.

So it was that this strange marriage of the country and the city began and, although somewhat changed by the introduction of city car buff types taking up the profession, the bond remains solid.

The original livestock auctioneers established a benchmark of excellence that continues today.

Many talented urban men and women learning the trade have joined the old hands and, to their credit, most of them have adopted the chants, licks and styles of their rural mentors.

A strong new breed of auctioneers is emerging, comfortable with the rapidly changing technology and market preferences.

Had they been around at the time, many auctioneers would have made the grade back in the good old Wild West days of the car auction business.

Armed with only red rubber hoses for gavels and a small posse of talented ring men back then, the auctioneers made the wheels of the auto remarketing business spin into the future.

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Texting and driving experiment

Teens take it upon themselves to educate distracted drivers and take action to prevent it. See how the distracted driving offenders react when they’re caught — and listen to their list of excuses for not using the technologies built into their vehicles.
URL: https://www.youtube.com/watch?v=MP4WNCGgHEc
Search tips: Texting while driving, distracted driving

Bad customer service montage

The title says it all. Watch these funny clips from movies that depict bad customer service — and make sure you never repeat them at your store!

URL: https://www.youtube.com/watch?v=bTbHwnxCGaI
Search tips: Customer service, YouTube

Three marketing myths debunked

The Internet has introduced new marketing channels but that opens up more potential for mishaps and misconceptions. This video will help you separate fact from fiction, and determine some best practices and tips you can use at your dealership.

URL: https://www.youtube.com/watch?v=EGQWrMChlTQ
Search tips: digital marketing, marketing myths, YouTube

Faraday Future unveils electric​​ ​hyper​car of the future

Everyone is buzzing about Faraday Future, the California-based electric car company who revealed the 1,000-horsepower FFZERO1 concept car at the 2016 Consumer Electronics Show (CES). Take a look at all of the vehicle’s cool features, including a smartphone mount in the centre of the steering wheel.
URL: https://www.youtube.com/watch?v=nXvjeu4JVt8
Search tips: Faraday Future, FFZERO1, concept car, electric vehicles CES 2016

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