Author: Zara McAlister

Tip of the iceberg

It’s a slippery slope that leads away from your store. Last issue I discussed the partnership Ford has put in place with Best Buy Canada and Future Shop. With this arrangement, the role of advising consumers on matching their electronic …

VIrtual Inventory Management

March 20, 2011

Digital solutions can help drive success in one of a dealership’s most challenging areas For some dealers, inventory can either be a blessing or a curse. Have the right vehicles in stock and you can often move metal off your …

The year ahead

February 20, 2011

A roundtable discussion with industry experts The participants were in a feisty mood when we gathered in the boardroom of the CADA office for the first in a series of roundtable discussions on the state of the auto industry in …