Author: Zara McAlister

Kathy Ward retires from CBB

October 20, 2016

After more than three decades as the face of Canadian Black Book, Kathy Ward is retiring from the organization, announced company President Brad Rome. Bill Ward, Kathy’s father, brought Black Book to Canada in 1961, and Kathy became involved with …

Trust in technology, dealers told

October 19, 2016

A new report found there’s a disconnect between consumers and dealers when it comes to the car buying process. The findings are the result of DealerSocket’s annual Dealership Action Report (DAR), which surveyed more than 2,000 consumers, polled dealerships and …

Kia connects with customers

October 19, 2016

If you’ve recently walked by Yonge-Dundas Square in Toronto or Place des Arts in Montreal, chances are you encountered a giant red cube. The 30-by-30 ft. pop-up installation by Kia Canada was designed to help connect customers with the brand. …

OpenRoad execs switch roles

October 19, 2016

British Columbia-based dealership group OpenRoad Auto Group has announced changes in senior management. The changes are meant to “keep employees challenged and engaged,” as part of the company’s strategy for workers. Dimitri Kotsalis has been named the new General Manager …

Eye-catching

October 17, 2016

Canadian auto dealer editors come across videos all of the time. Here are some videos worth watching. Get out of the car business while you still can Alan Dickie is a digital marketing disruptor and expert at using video to …

Change is happening

October 17, 2016

TADA Auto Dealers Innovation Series covered changing technology, consumer behaviour and preferences [wzslider info=”true”] Change is happening and dealers need to face it head on, attendees were told at the latest instalment of the Auto Dealers Innovation Series conference held …