ADESA Canada announced that it has integrated CARPROOF’s Vehicle Valuation Report into its auction system, helping dealers make informed decisions when they are buying and selling used cars.
Subscribing dealers can now access this data directly through ADESA’s Market Guide, said ADESA.
“We feel that dealers will find tremendous value in this tool,” said Trevor Henderson, COO at ADESA Canada, in a written release.
“Integrating VVR into our system brings enhanced data-driven decision-making capability to the pre-auction research process. The single-screen access to wholesale, listings and True Retail Sold data empowers a dealer to make informed decisions about how they plan to bid on auction day,” Henderson added.
A VVR QuickView free extension for Google Chrome works on any website that displays a 17-digit VIN, said the companies. Through QuickView, dealers can see the margin between wholesale and retail sold prices by hovering over the VIN.
“The opportunity to use the combined power of CARPROOF and ADESA data to fuel better auction decision-making is a game-changer for this industry, and the sheer reach available through ADESA’s large network and market penetration means that more and more dealers can maximize the value available through this powerful data,” said Mark Rousseau, president at CARPROOF.
