New-vehicle discounts may be a thing of the past

February 18, 2022

AutoNation, described as the largest car dealership chain in the United States, told Fortune that discounts on new vehicles may be a thing of the past, and may not return after the pandemic. “We will not return to excessively high inventory levels that depress new-vehicle margins,” said AutoNation CEO Mike Manley. “Significant discounting and high incentives can also damage a brand, which is another reason for our industry to balance appropriately supply and demand.” (Source: Fortune) Read the original story…

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