Reynolds expands customer ambassador initiative

Shawn Leibold, director of industry relations, Reynolds & Reynolds

With a shift to its third-party stakeholders, Reynolds & Reynolds announced last week that it has hired Shawn Leibold as director of industry relations, which is a new industry relations role that has been added to the company’s Customer Ambassador initiative. 

“We recognize the important role many industry groups play for dealers and OEMs,” Dave Bates, vice president of customer relations and chief customer ambassador said in the company’s press release. “As we continue working to aggressively grow our footprint in automotive, deepening our partnerships with associations and key influencers is critical,” he added, explaining that the company has created a dedicated role on the team to “put more substance behind our involvement with these groups.”

Dave Bates, vice president of customer relations and chief customer ambassador, Reynolds & Reynolds

In his new role, Leibold’s goals will include establishing closer working relationships with the industry groups and associations that dealers work with throughout the day-to-day operations of their businesses. “As we look to the future, it’s clear now is the time to build and strengthen meaningful relationships across the automotive ecosystems,” Leibold said in the company’s press release. “We have an opportunity to reimagine how we all work together with the ultimate goal of continued dealer and manufacturer success.” 

Leibold, who has more than two decades of customer relations leadership experience with Reynolds, and over a decade of experience in business development roles outside the automotive industry, says he is excited about “brining a proactive and collaborative mindset to our industry relationships, listening to their input, and forging a constructive path forward together for the benefit of all parties.”

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