Canadian auto dealer is invited to an Ohio lab to get the lowdown on an electro-magnetic rust control product Given Canada’s harsh climate and the substantial investment consumers make in new vehicles, the notion of protecting them against the elements …
Will today’s spending pay off tomorrow? Each and every dealer in Canada is constantly being asked to invest in their dealerships. These requests largely come from OEMs but sometimes they come from other sources, like municipalities, while even competitive dealers …
A good offence is needed to manage online reviews One marketing channel that deserves more attention is managing your online reputation. Online reviews used to be primarily a defensive play in the automotive space, where dealers were listening online to …
What will that new standard mean for cars, dealers and buyers in Canada? We’ve all known it was coming. It’s been a topic of discussion for the past couple of years. But it was always tentative. Now it’s official. The …
“The goal of social media is to turn your customers into a volunteer marketing army.” – Jay Baer, author, The NOW Revolution The most-profitable new customers come from referrals by your existing customers. Your job with social media is to …
Does it really make sense for the industry? I was having a conversation with my brother-in-law a few weeks back and although he knows what I do, he asked me if I would describe myself as working in the automobile …
In this installment of the Canadian auto dealer and Harris/Decima Research project, we asked Canadians about their experiences in the business office with finance and insurance products Whether you call it the business office, F&I (or even still “the box”) …
Internet tracking tools let you keep your message in front of shoppers I often get asked, “How do you retarget” a customer?” A customer interested in your dealership may find your website through a search, or might decide to visit …
They come in all shapes and sizes — but you need to treat them all like royalty In this regular feature, a customer service specialist will teach you how to masterfully handle difficult customer disputes that arise in your dealership. …
MEET CANADIAN RACECAR STAR JAMES HINCHCLIFFE Canadian James Hinchcliffe dropped out of university to pursue a racing career. And it paid off. The race car driver is on track to win his first IZOD IndyCar Series in his No. 27 …
The battle over who is responsible for disposing of your used car A few months ago I briefly touched on a concept as part of a larger issue which was the focus of my column at the time. Given what …
Fixed ops can shine in social media marketing efforts It was just a few years ago that traditional advertising was king of the kingdom. You could blast your message to the masses and inevitably someone would hear it. Direct mail …
