Quebec’s Groupe Park Avenue has tapped Serge Vallières as its new director of communications for marketing and partnerships. He will report directly to the company’s Vice-President and Chief Operating Officer, Norman John Hébert.
“He is a natural choice due to his understanding of our industry and our corporate culture, as well as his solid experience and skills in communications and public relations,” said Hébert in a news release. “It will help us grow our brand and our leadership position in a changing automotive world, in which we have been evolving for more than 60 years.”
Vallières has nearly 15 years of experience in the communications industry in both agency and corporate settings. In his new role, he will be tasked with increasing the group’s outreach for the brand and its 21 dealerships, with employees, customers, partners, and external audiences.
“The automotive sector is going through several transformations, notably the rise of electric vehicles and the rapid evolution of the sales experience, and as a leader in Quebec, Groupe Park Avenue wishes to participate in this shift by exploring and establishing new business partnerships and by communicating more proactively,” said Vallières.
Vallières is a graduate of the University of Montreal in communication science, and of McGill University in public relations management. He is also involved in the community, and has served as a member of the INS Québec Committee of Ambassadors for nearly two years within the Institut National du Sport du Québec.
