ASSESSING DIFFERENT PAY STRATEGIES FOR DEALERSHIP SALES STAFF In the car business, we are blessed to have both the owner and the salesperson dependent upon gross profit. Until, of course, gross profit for one is not gross profit for the …
DRIVINGSALES’ RON HENSON SAYS THAT ASSESSING YOUR OWN PROCESS IS CRITICAL WHEN IT COMES TO ESTABLISHING AN EFFECTIVE INTERNET LEAD MANAGEMENT STRATEGY A Google search of the term “Automotive Internet Lead Management” returns 27,000,200 results in .32 seconds. Suffice it …
Dennis Galbraith, director of DrivingSales Data, says that in some cases, dealers need to look beyond measurable financial returns when it comes to making investments. I keep hearing bold talk about hard ROI justifications for things like branding and even …
Facebook’s new “Nearby” could dramatically impact your dealership Facebook has recently announced a new feature that could have tremendous impact on dealers. It’s called “Nearby” and it’s on the iOS and Android Apps. This new feature is a discovery engine, …
WEIGHING IN THE PROS AND CONS WHEN IT COMES TO PAYMENT OPTIONS FOR YOUR DIGITAL SALES AND MARKETING STAFF A common question I get in speaking to the thousands of dealers I face per year is, “should I or shouldn’t …
Use you digital marketing presence to stand out from the crowd Take a look at the two most prominent companies in our society: Apple and Google. Decades ago, Apple began as a hardware company, spearheading the computer generation we know …
A good offence is needed to manage online reviews One marketing channel that deserves more attention is managing your online reputation. Online reviews used to be primarily a defensive play in the automotive space, where dealers were listening online to …
LOCATION-BASED SERVICES HELP TO ENGAGE CUSTOMERS, CREATE LOYALTY AND DRIVE FOOT TRAFFIC Fun and free, these tools are growing rapidly in popularity among individuals and businesses. Overall awareness of location-based services has reached 56 per cent of U.S.-based cell phone …
You need to merge your print and digital marketing together As we dive deeper and deeper into digital marketing, many dealers make the mistake of turning completely away from traditional marketing, as if one is in opposition to the other. …
Go with what works, not with what was budgeted Too many dealers are limiting their success online and hampering profitability because they have Internet budgets. Having an “Internet budget” is the result of a short sighted marketing approach that helped …
Internet expert offers “magic tricks” for your website I am sure you have had it happen to you before. Maybe you were aware of it or maybe you thought it was just a coincidence? I am talking about retargeting which …
The five core Internet structures for dealerships The three main pillars essential to dealership success are marketing, process and structure. I’d like to spend some time focusing on structure, as it is the number one killer of Internet departments throughout …
