The 2022 Dealer Satisfaction Index survey went out at the end of 2022, and the winners of the Dealer Satisfaction Index Awards were announced at the CADA Summit. This survey is an important relationship barometer for Canada’s automobile dealers, and this year more than 70 per cent of CADA members responded to the survey, which asked about dealer views on future OEM direction and captive finance offerings.
The survey is considered a key diagnostic and tuning tool to help keep manufacturer and dealer operations working together successfully. It has become more critical than ever for OEMs to receive dealer feedback to help understand the unique challenges automobile retailers are dealing with in a rapidly changing environment.
The Highest Overall Satisfaction Award for OEMs with fewer than 100 dealerships was Subaru Canada, which celebrated winning this award for ten years in a row. For Manufacturers with over 100 dealerships, the Highest Overall Satisfaction Award went to Mazda Canada for the fourth year in a row.
The award for Most Effective OEM and Dealer Communication for Manufacturers with under 100 stores went to Porsche Canada, a first-time winner. In that category for OEMs with over 100 stores, the Most Effective OEM and Dealer Communication award was presented to Mazda Canada.
For Most Improved in Overall Satisfaction for OEMs with under 100 dealerships, Infiniti Canada took home the award, and their partner company Nissan Canada won for the Most Improved manufacturer with over 100 dealerships.
