Not all websites get the best ratings from consumers, but when it comes to automotive manufacturers, overall satisfaction for their U.S. websites has been steadily climbing since 2022. That is according to J.D. Power’s 2023 U.S. Manufacturer Website Evaluation Study — Summer, which was released on July 18.
Based on a 1,000-point scale, the study found that the premium segment received a 724-point rating, up two points from the 2023 Winter study and 13 points from the 2022 Summer study. For the mass market segment, satisfaction is 713 — up five points from J.D. Power’s 2023 Winter report and eight points from the 2022 Summer version.
“Website satisfaction can be volatile and automotive websites are not immune to changing preferences,” said Jon Sundberg, Director of Digital Solutions at J.D. Power. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.”
In terms of automakers, Alfa Romeo ranks highest among premium manufacturer websites thanks to a score of 755. BMW, with a score of 749, is second and Infiniti (745) ranks third. On the mass market side for manufacturer websites, Ram ranks highest with a score of 735. GMC (729) ranks second and Jeep (728) ranks third.
J.D. Power’s semiannual report measures customer satisfaction of OEM websites when consumers are shopping for a new vehicle. The study looks at four key measures: information/content, visual appeal, navigation, and speed.
