Category: Sales Formula

Certified strength

August 12, 2013

VALUE AND NOT JUST PRICE CAN BE A MUCH BETTER PROPOSITION WHEN IT COMES TO SELLING USED VEHICLES Depending on who you talk to, the term certified pre-owned conjures up many different associations, definitions and reactions. To a consumer the …

F&I scrutiny

In the first of a two-part series, one of Canada’s top sales trainers, Chris Schulthies looks at how F&I pay plans can actually have a negative impact on the business office Every pay plan in a dealership needs to be …