CANADIAN AUTOMOTIVE VIDEO LAUNCHES
First, let me state the obvious: video continues to grow in importance as a primary communications medium. For you as car dealers, and for other participants in Canada’s automotive industry, video is going to continue to grow its share of your total communications mix.
Dramatically so, in fact.
With that in mind, we are launching something new, and it is my pleasure and privilege to announce it right here.
We have pulled the wraps off a new website, www.canadianautomotivevideo.com, that we hope will become a destination for all things video related to Canada’s automotive industry, and to automotive video from around the world that is relevant to Canadians.
Perhaps most importantly, we hope it will become a community gathering point where members of Canada’s automotive industry can post videos that they want to share. In other words, canadianautomotivevideo.com is not intended to be a site just for video we create. It is intended to be a site that will include video from a wide range of sources.
Consider the success of YouTube as a video platform. YouTube represents a huge library of contributed video, rather than their own video. It is a library built by the community. That, we hope, will be the case for canadianautomotivevideo.com. It is intended to be a library of great information, delivered in video, built on the recommendations and submissions of Canada’s automotive community.
We will curate the site to ensure we maintain a high standard of content. So you can be assured that your time visiting canadianautomotivevideo.com will be well spent. Our editors and contributors will seek to populate the site with video that is engaging, informative and instructive.
And we can do that best with your help.
Send us links and examples of videos that you feel have value. Send us examples of your own videos. We can provide an additional platform where they can be seen, and give you a chance to show some of your video work. Frankly, we think it will be a useful site, but also a fun one. The more active the suggestions we get, the more depth and variety the site will contain.
The site will provide clear instructions on how to send us your suggestions, so I won’t provide that here.
We’ll certainly be populating the site with our own videos. You’ll see a Canadian auto dealer channel that will include interviews with industry insiders, video commentary from our columnists, coverage of industry events and video profiles of leading Canadian dealers.
For our advertisers and industry suppliers, the site offers a chance to share their product videos, instructional videos and new product announcements. You’ll also find examples of videos from around the web, covering a wide range of automotive topics, selected by our editors.
The site is initially launching with a limited library, but you’ll find some interesting nuggets, and we’ll be building it every day.
So please dive in and take a look. Come back often as we’ll be regularly posting new videos to the site.
