Cox Automotive recently launched Kelley Blue Book Instant Cash Offer in Canada after offering the tool in the United States for more than six years.
The “new” tool is customized for the Canadian market and aims to help dealers get used vehicle inventory and new customers. Specifically, it allows them to immediately generate online offers for customers and help move them along their vehicle journey and visit the showroom.
The company also said its tool reduces a dealer’s risk in the process, and provides them with the option to sell the vehicle to Manheim Canada for the Instant Cash Offer amount—pending the vehicle condition assessment.
“Customers today want to do as much from the comfort of their homes as they can, including finding out what they can get for their vehicles should they decide to trade-in or sell,” said Brian Murphy, Managing Director of Kelley Blue Book, Cox Automotive Canada.
He said the Instant Cash Offer puts the customer in the driver’s seat, while helping to decrease a dealer’s inventory acquisition cost and time spent on price negotiations.
Cox Automotive Canada said customers have three routes to receive an Instant Cash Offer: Online via the Instant Cash Offer web page of a participating dealer; in-person via a participating dealership; and by receiving an offer on the KBB.ca website—which will be available this summer.
