BMW considering moving to direct sales model

November 11, 2022

The shift to electric vehicles is responsible for many changes in the automotive industry, one of which is the arrival of the direct sales model, which forgoes dealerships entirely. Introduced by Tesla and picked up by a number of other start-up EV makers such as Rivian and Lucid, this business model allows customers to order vehicles directly from the manufacturer for a fixed price, without having to shop around dealers and negotiate better terms. Despite having an existing dealer body, a number of legacy automakers are now looking into the direct sales model, such as Ford and now BMW. Read original article here.

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