The Honda and Sony joint venture chose to prioritize the North American market because EVs enjoy a rapid gain in popularity in the US and Canada, and also because it is the largest global market for Honda. This is why the first vehicles to be made by the alliance will be manufactured in an American factory, which will even supply the units sold in Japan. Few details are known about these vehicles as of now, but executives at the company have stated that they are not aiming at a large production scale but rather focussing on making a vehicle with high added value. This means that the first models to come from Sony-Honda Mobility are likely to be luxury EVs. Read original article here.
