The rising costs of everyday essentials is impacting young British Columbians and those who do not own a vehicle want to save money on car sharing, among other things.
That is according to a survey of 18–34-year-olds conducted for the British Columbia Automobile Association (in this case BCAA GO) by Angus Reid. They have a new membership option for young B.C. consumers that do not own a vehicle and are focused on cutting costs. The membership includes access to savings on things like everyday essentials and Evo Car Share.
“As a Gen Z myself, I thrive on getting a deal and consider saving so I can still do the things I love as an important life skill that will serve me well into the future,” said Melanie Zikatano, BCAA’s Rewards Program Associate Manager, in a statement.
She added that, when asking respondents about creative saving hacks, they shared a number of ideas with BCAA — including their favourite apps for deals, couponing, and budgeting tools, and for using rewards points and programs. “Many Gen Z-ers told us they return recyclables, cook from scratch, never pay full price for anything, and some invest in a good coffee maker of their own to replace their daily coffee run.”
For young B.C. consumers, not owning a vehicle may be among their cost-cutting list, while car sharing may be one of their “hacks” to help them save money. The survey shows that 63 per cent of respondents point to “cost of living” as a primary concern over other critical issues. Sixty per cent are barely getting by, and 53 per cent of that group said their job does not pay enough to cover their basic costs.
The survey was conducted between Oct. 10-17, 2023, and included a representative sample of 504 online British Columbians who are members of the Angus Reid Forum.
