Subaru is putting its money where its brand lives: in supporting outdoor adventures and respect for the environment.
In a campaign with the non-profit Leave No Trace Canada, Subaru is inviting its owners to share a Leave No Trace Pledge, and share their commitment on social media. For every post, Subaru and Leave No Trace will plant a tree in Canada. The organizations have pledged to plant up to 10,000 trees in 2023.
The Leave No Trace Seven Principles provide guidelines to prevent and minimize environmental impacts:
- Plan Ahead and Prepare
- Travel and Camp on Durable Surfaces
- Dispose of Waste Properly
- Leave What you Find
- Minimize Campfire Impacts
- Respect Wildlife
- Be Considerate of Others
Subaru is encouraging all Canadians to learn and practice the Leave No Trace Seven Principles and apply them as a strategy to explore nature in ways that reduce our impact on the environment.
“We are excited to partner with Leave No Trace Canada and help promote their Seven Principles,” said Subaru Canada Chairman, President and CEO Tomohiro Kubota. “We look forward to challenging Canadians to take The Pledge as we believe these guidelines provide the basis of responsible exploration, mitigating environmental impact.”
“The support we receive from Subaru Canada will help Leave No Trace further our work in delivering to Canadians a science-based framework and solutions to preserving natural habitats across Canada,” said Richard Vinson, Chair of the Board of Directors with Leave No Trace.
“Our Seven Principles are simple considerations and are key to minimizing our impact outdoors for every outdoor enthusiast who wants to enjoy the benefits of our parks and natural areas, now and in the future.”
