BMW Aurora has just been officially opened by Dilawri, Canada’s largest automotive group. The new high-profile 59,343 sq-ft two-storey dealership is situated just off Highway 404, on a 2.8-acre site at the south-east corner of Goulding Avenue and Wellington Street East. Previously known as BMW Newmarket, in its new location, the dealership provides current and prospective customers “easy access to our sales and service offerings via local and regional thoroughfares” according to the company press release.
“BMW Aurora’s new location is well-situated and well-equipped to meet even the highest expectations,” said Kap Dilawri, company co-founder. “We are pleased to be able to offer our Aurora and Newmarket-area customers and prospects exceptional sales and service from this brand-new facility.”
Aurora BMW’s new store is built to the latest BMW Canada Retail Facility Standards, the dealership features Level 2 and DC fast-charging EV charging stations, as well as two expansive showrooms, each of which includes a dedicated multi-vehicle delivery area. The main floor is the main new vehicle sales floor, and includes a dedicated M Series showroom, catering to performance enthusiasts. Pre-owned inventory can be found on the second level.
“This new dealership represents a real opportunity to reconnect with existing customers while expanding our scope to include a new community,” said Blake Elliot, General Manager of BMW Aurora. “At every touchpoint, it’s clear the dealership was designed with the visitor experience in mind. We are so excited to be able to offer snacks and refreshments at our BMW Isetta Bar, ensure they stay connected with free onsite Wi-Fi, and deepen their relationship with the BMW brand via our well-stocked accessories boutique.”
The dealership’s service facilities are spacious, and equipped with a heated drive-through area including an automated car wash with a water recycling system. The department is home to 22 mechanical service bays and includes the latest in-ground hoist technology, including new EV-specific hoists. For seamless after-hours service pick-ups and drop-offs, customers have access to a dedicated area that is equipped with an intuitive service kiosk.
