Coming to the MGM Grand in May of this year, Reuters Events: Automotive Retail USA 2023 (16-17 May) will bring together industry-leading experts from AutoNation, TrueCar, Vroom, JLR, Kia and more in Las Vegas. This event will unite CEOs and board members from leading OEMs and Dealerships to take to the stage and “set the automotive retail industry agenda for years to come”.
Early Confirmed Speakers Include: Rachel Mahoney, Chief Marketing Officer, Vroom; Brandon Baldassari, Vice President, Jaguar Land Rover; Mike Darrow, Chief Executive Officer, TrueCar; Alain Visser, Chief Executive Officer, Lynk & Co; Frank Diertl, Vice President of Retail Network Development, Mercedes-Benz USA; Steven Center, Chief Operating Officer, KIA; and Doug Miller, President and Chief Revenue Officer, Cars.com
Across the course of two days, attendees will learn, network and develop “a roadmap to building a retail experience fit for the drastically changed needs of the modern consumer”. Headline agenda topics include:
- The Evolved Dealer: Accelerate full throttle into the exciting new age of dealerships. Reassess the role of the dealer and become the car buyers’ partner from browsing through to purchasing through to aftersales and maintenance.
- The Consumer-First OEM: Put the customer at the very heart of all you do with an engagement and marketing strategy to effectively communicate the benefits of this new age.
- The Collaborative Future: Smooth over the friction and form a true alliance between OEMs and dealerships which combines the product knowledge of one with the customer expertise of the other. The winner? The car buyer.
