TD tops in dealer satisfaction for third year running: JD Power

TD Auto Finance is at the top of the pile for the third year in a row, according to the recently released J.D. Power 2022 U.S. Dealer Financing Satisfaction Study. TD scored the highest ranking in Dealer Satisfaction among National Non-Captive Lenders with Prime Credit.

With an overall score of 961 out of 1,000 the company was 61 points ahead of the segment average. In addition, TD Auto Finance scored highest in Provider Offering and Funding Process for the third year in a row, and highest in the Sales Representative Relationship attribute for the first time.

“This incredible achievement is a testament to our commitment to be the financial leader in service, convenience and advice, and we’d like to thank our dealer customers for choosing TD Auto Finance,” said Ernie Diaz, Head of U.S. Consumer Distribution, Wealth and TD Auto Finance. “Our relentless focus on our customers has been the key to our success, and I look forward to continuing to grow the business in the years ahead.”

The 2022 U.S. Dealer Financing Satisfaction Study is based on responses from 3,578 auto dealer financial professionals. The study, which was fielded in April – May 2022, measures auto dealer satisfaction in six segments of lenders: captive luxury–prime; captive mass market–prime; lease; non-captive national–prime; non-captive regional–prime; and non-captive sub-prime.

“To be ranked number one for the third year in a row is truly an honour,” said Andrew Stuart, President and CEO of TD Auto Finance. “But even more importantly, the feedback dealers provide is key. There’s no substitute for understanding the voice of the dealer as we continue to improve our products, services and processes in this competitive and rapidly changing market.”

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