INVALUABLE LEARNING AND NETWORKING OPPORTUNITIES MADE THE 2014 CADA SUMMIT A STANDOUT EVENT FOR DEALERS On a cold February day in Toronto, in a jam-packed conference room, dealers sat shoulder-to-shoulder with their peers absorbing invaluable information at the second annual …
SERVICE IS FRONT AND CENTRE AT MODERN DEALERSHIPS A funny thing happened when I went to retrieve my car the other day from my dealership after getting winter tires installed. It had transformed. No longer was it a cramped facility …
NEW TOOL COULD SHAKE UP USED CAR LISTINGS MARKET Competition is a good thing. Auto dealers are keenly aware of that. They might have the hottest products one year, and then the next year a rival comes up with a …
CUSTOMER TRAINING IS AN OPPORTUNITY FOR DEALERS in that magical moment when a customer gets the keys to his or her new vehicle and proudly drives it off the lot, no one really wants to dampen the mood by seriously …
AS WELL AS BEING RECOGNIZED FOR THEIR EFFORTS, THESE ARE DEALERS THAT WE CAN ALL LEARN FROM For the past few years, I’ve had the privilege of conducting interviews with the newest group of CADA Laureates just after they’ve been …
CUSTOMERS AREN’T ANY MORE DEMANDING, THEY ARE JUST LIKE YOU. During a break in the action at the Nova Scotia Automobile Dealers Association event in April, I checked my email and found a helpful, and instructive message sent from my …
How simple strategies can yield solid results The Trillium Automobile Dealers Association (TADA) is to be commended for once again pulling together a great lineup of speakers for its latest Digital Dealer event. TADA’s leaders travel to various events, including …
Dealer network of the future explored in depth The inaugural CADA Summit held Feb. 13 in Toronto generated a lot of buzz, discussion and excitement. In short, it was a big hit. The next day, people at the Canadian International …
HEALTHY DEBATE IS GOOD FOR OUR INDUSTRY Magazines that don’t generate discussions generally don’t matter much to their markets. At Canadian auto dealer, we like to inform and entertain, but we also like to challenge assumptions, and to use the …
Forming new habits isn’t easy but it’s essential As the French philosopher Voltaire once contemplated: “Common sense is not so common.” This is why we gather for conferences, sit amongst our peers and listen to experts present insights that should …
Fighters like Frank Lauria just rise to the challenge The generation of larger-than-life entrepreneurs who ran dealerships in the “good old days” in Canada might be getting a bit gray, and some might not push as hard as they once …
If you want to sell more cars — conduct more test drives. The math is simple. in its 2011 Auto Shopper Behaviour Study, Google studied automotive purchasing behaviour, and vehicle shoppers were asked the following: How useful were each of …
