Press Releases

CULVER CITY, Calif., June 27, 2019 – On Wednesday, June 26, an 80-foot long Spider-Man inflatable swung over the red carpet as Sony Pictures Entertainment took over Hollywood Blvd. to celebrate the world premiere of Columbia Pictures and Marvel Studios’ Spider-Man™: Far from Home at the TCL Chinese Theatre in Hollywood, California. The event attracted 1,500 guests as well as thousands of fans who lined the streets to cheer on the film’s cast and filmmakers.

 

Sponsored by Audi and Synchrony Bank, the experiential premiere offered guests and fans a playground full of interactive, social moments to share via their platforms during both the red carpet and afterparty.

 

Attendees experienced several one-of-a-kind activations including:

• The Marvel red carpet livestream featured for the first time ever a drone flying over Hollywood Blvd. to capture stunted arrivals and interviews with the cast, filmmakers and VIP guests. The livestream attracted a global audience of 2.5 million viewers. 
• Stunted arrivals were also captured from the Sony Stage and the red carpet using state-of-the-art Sony HXR-NX5U and FS7 cameras.
• Audi vehicles, including the all-electric Audi e-tron, delivered the cast and filmmakers to the event on Hollywood Blvd. Cast members Tom Holland and Jake Gyllenhaal arrived in specially-wrapped cars featuring artwork of their respective characters, Spider-Man and Mysterio.
• A special Spider-Man™: Far from Home Synchrony Bank double-decker bus arrived on Hollywood Blvd. complete with Spider-Man himself sharing promotional items with the assembled fans. During the livestream, a Synchrony Bank representative presented a check to Spider-Man benefiting The Empowerment Plan. Synchrony Bank also hosted an experiential display at the afterparty.
• Sony Xperia provided a photo experience using 18 Xperia phones to capture and create a bullet time video that attendees could share on their social platforms; additionally, Xperia’s branded "Experience Beyond Imagination" trailer displayed the newest Xperia1 smartphones.
• A United Airlines Polaris Lounge was created for guests at the pre-screening reception and afterparty. 
• Sony Interactive Entertainment hosted a gaming area equipped with PlayStation 4 Pro video game systems and Sony 4K HDR televisions where guests could play Marvel’s Spider-Man™ and swing through Marvel’s New York.
• VR stations provided guests with the opportunity to immerse themselves in the latest VR experience from Sony Pictures Virtual Reality, Spider-Man™: Far from Home, Virtual Reality. The VR experience launched on June 25 on PlayStation VR, HTC Vine and Oculus Rift.
• Social media activations for talent arrivals and guests included a Facebook 360 camera, fashion camera, Twitter mirror and Spider-Man Instagram and Snapchat filters. Additionally, artist Rob Prior was on site creating a unique 6 ft x 8 ft interactive art display that involved guests participation.

Commenting on the activations that were assembled to create this unique experiential premiere, Jeffrey Godsick, EVP, Brand Strategy and Global Partnerships for Sony Pictures Motion Picture Groups, said "We were able to bring together One Sony divisions and partnerships to create an interactive playground of experiences that enabled guests to immerse themselves into the world of Spider-Man™: Far from Home."

 

Spider-Man™: Far from Home will be released in theaters on Tuesday, July 2, 2019.

 

ABOUT SPIDER-MAN™: FAR FROM HOME

Following the events of Avengers: Endgame, Spider-Man must step up to take on new threats in a world that has changed forever.

 

Directed by Jon Watts. Written by Chris McKenna & Erik Sommers. Based on the MARVEL Comic Book by Stan Lee and Steve Ditko. Produced by Kevin Feige and Amy Pascal. Louis D’Esposito, Victoria Alonso, Thomas M. Hammel, Eric Hauserman Carroll, Rachel O’Connor, Stan Lee, Avi Arad and Matt Tolmach serve as executive producers. The film stars Tom Holland, Samuel L. Jackson, Zendaya, Cobie Smulders, Jon Favreau, JB Smoove, Jacob Batalon, Martin Starr, with Marisa Tomei and Jake Gyllenhaal.

 

Media Contact:

Cynthia Balderas

Manager, Media Relations & Corporate Communications, Motion Picture Group

Sony Pictures Entertainment

Cynthia_Balderas@spe.sony.com